BEST-IN-CLASS BUYING EXPERIENCE
To increase the engagement of customers in their buying experience, Play needed an agile frontend solution that would allow for faster time-to-market and exceptional browsing speed.
ENGINIETY delivered a solution which gave us unlimited creativity for the frontend without incurring the risk of introducing errors on the side of the commerce engine. This is absolutely crucial for supporting our continuous effort to improve customer experience. The new architecture allows for a faster release cycle and parallelisation of backend and frontend work.
Separating the frontend from the SAP Commerce engine gives us a stable platform for our key backend business processes and, at the same time, creates new flexibility in our attempts to raise the bar on customer experience in the frontend.