Customers expect unique, personalized experience during the whole customer journey – from the moment they search for the right place to visit until they return home happy, thinking about the next trip.

Travel companies do not control this part of the customer journey anymore. Tourists want to make it their own: get inspired with personalized communication, find the right trip fulfilling their dream criteria and get the expected level of service when booking, preparing for the trip, during the stay and after the return.

ENGINIETY implemented SAP Hybris Commerce to support TUI with the business transformation driven by this changing customers behavior.

ADRIAN MAZUREK
HEAD OF ECOMMERCE, TUI POLAND

By cooperating with an experienced partner and using SAP’s tried and tested platform, Hybris, TUI can successfully deliver value to our customers. Because we did not need to worry about any technical problems, we could focus only on what is truly important.

The team works according to the Agile methodology, which enables it to react to market changes immediately and quickly introduce new functionalities by continuously adapting the roadmap to the current market expectations and client needs.

Reaching new heights in traveler satisfaction with the SAP Hybris Commerce solution

// OBJECTIVES
  • Improve customer experience with accurate search, content rich destinations and hotel descriptions to increase conversion rate and online sales
  • Grow direct business with digitally enabled customers
  • Reduce cost of operations

// WHY SAP HYBRIS COMMERCE
  • Omnichannel in the DNA of the SAP Hybris Commerce solution that fits TUI brand strategy to build and engage customers channel irrespectively
  • Personalization with Behavior Targeting
  • Scalability and flexibility

// RESOLUTION
  • Deployed first phase of SAP Hybris Commerce in just seven months
  • Improved the performance and accuracy of search thanks to real-time integration with external offer engine
  • PCM as single source of truth for hotels, destinations, services and offers content for all the channels: web, mobile, assisted service in traditional channels, etc.

// PLANS
  • Personalized experience based on customer unique profile, history of engagement with TUI
  • Increase sales of ancillaries: flight class, preferred plane seats, insurance, car rental, etc.
  • MyTUI: self-care application for all customer data
FROM 2 WEEKS TO 10 HOURS
INCREASED CONVERTION RATE
HIGHER CUSTOMER SATISFACTION
INCREASED TRAFFIC
ivoclar
TUI - Logo
Logo - Nikon
Logo - Play
Vision Express
grandvision logo
tx group logo
Trendy Opticions - logo
WANT TO IMPROVE YOUR COMMERCE?
Talk to Bartek Niwiński, our CHIEF COMMERCE OFFICER

I authorise ENGINIETY Sp. z o. to contact me at my e-mail address for the purpose of providing marketing services. I acknowledge that personal data are collected on a voluntary basis and I have been instructed that I may withdraw this consent at any time. More details: PRIVACY POLICY

Thank you for the message. I will contact you within one business day.
This site uses cookies and other tracking technologies to improve user experience. For details please see our PRIVACY POLICY