The ability to compose a complete pair of corrective glasses online, by configuring it starting from the frames, through lens packages and ending with additional options like lens dyeing, is unparalleled. The process is renowned in the industry for its highly complex compatibility dependencies between components.
The system manages sophisticated promotion models spanning seamlessly across channels. Promotions are tightly coupled with a complete pair composition which allows Vision Express not only to offer special pricing for particular configurations, but also to create rules behind their dynamic pricing. For instance, choosing a high end frame for their glasses may enable a significant discount for lenses and lens dyeing which leads to an attractive package price and encourages the customers to close on the purchase.
Agile platform delivery in a close partnership Visions Express’ launch of the new platform marks the completion of a significant milestone in their digital transformation strategy. From the very start of the project, ENGINIETY has been on board as a major partner and provided necessary services to design, build, test and launch the platform. The first MVP was released only six months after the initial project kick off, when Vision Express’ premium brand Trendy Opticians introduced the system on both online and offline channels. Having proven that this cooperation bears fruit in a very efficient manner, Vision Express and ENGINIETY have continued working together. Throughout several further project phases, the goal was to deliver a complete, functionally rich solution which would put customer experience at the very centre.
ENGINIETY delivered a broad selection of services ranging from consulting and advisory, business analysis, UI/UX design, development, quality assurance to application support. The solution is based on SAP Commerce suite and integrates with a number of external systems operated by Vision Express in Poland as well as with services hosted by their holding company GrandVision.
The delivery of the new platform underlines the consequent implementation of Vision Express’ digital transformation strategy and pushes the company to the cutting edge of innovative retail and services. It showcases the benefits of a successful omnichannel implementation and sets the new benchmark for the industry. At ENGINIETY we are honoured to have contributed to the project as the engineers behind the platform and a long-term, trusted partner.
About VISION EXPRESS
Vision Express is part of leading international optical retail group GrandVision NV. Operating over 7 000 stores in 44 countries across the globe (Europe, North & Latin America and Asia), GrandVision has more than 37 000 employees. Vision Express operates in the United Kingdom, Ireland, Poland, Hungary, the Middle East and India.